In the 1980’s, pop band ABBA was known for a powerful ballad on ‘love and victory’, an ironic display of love as a battle field, in which the winner takes t
he gift home (in this case, the lover).
DKT/T held a trade promotion for key distributors who were required to make volume purchases (25 cartons of Miso and 25 cartons Trust Lily) to be eligible for the prize, in this case – a brand new motorcycle (Hero Hunter 125 CC worth Tz 2.5 Million.)
The Country Director announced “International Pharmacy” as the winner of the promotion in a special letter to all distributors. This was followed by a trip to the Northern region of Tanga. DKT/T presented the new motorcycle to Mr Mehboob Pira owner of Tanga’s International Pharmacy.
