Think of your favourite billboard stationed in highly populated areas - Kariakoo?Ungalimited in Arusha?, or Nyamagana in Mwanza? Now imagine these billboards moving into parts of your own city. In an effort to not only concentrate attention toward these distributors, but also provide “mobile billboards” tomany end-users across the county and to those who may [...]
It may seem like a simple solution to a glaring problem: Provide people with free condoms to curb HIV transmission rates and prevent unwanted pregnancies. But in Tanzania, many well-intentioned aid organizations’ efforts to disburse free or heavily subsidized contraceptives have backfired, skewing the market and jeopardizing the sustainability of such sexual and reproductive health (SRH) product provisions.
Chris Purdy, the president of DKT International in Washington D.C., is used to people saying something like, “Oh, you’re in social marketing, you must work with Facebook.” Yes, DKT does utilize Facebook — along with the whole gamut of other social media and traditional marketing levers — to inform women and men about family planning [...]
International nonprofits often face a quandary when seeking to work in countries with small populations. The cost of setting up an office in Benin (population 10 million) is essentially the same as setting one up in neighboring Nigeria (173 million). Expenses related to back office support, key staff and regulatory/legal issues tend to have a [...]
One of the most consequential decisions a couple can make is when and if to have children. This determination reverberates on education, income, health and general well-being for the family, children and community at large. This is certainly true in sub-Saharan Africa where the percentage of married women using modern contraception is only 25%, compared [...]
