In June,DKT focused on “above the line”promotions(radio ads and social media), then switched focus in July to bringing the brands to the people.
Whether “on-the-road” (whilst going on outreach trips), or through POS in pharmacies and FMCG outlets – to bars and guest houses – our focus has been to actively engage with people! These activations took place in 8 regions : Dar Es salaam, Arusha, Mwanza, Mbeya, Tanga, Njombe, Dodoma and Morogoro.