Radio is said to be the most popular medium of communication in Tanzania.With a population exceeding 60 million people, almost half listen to radio(45%). Radio’s power and reach cannot be underestimated in Tanzania.
DKT’s radio promotions have included broadcasting from “Radio 5 and Storm Fm” and many regional radio stations.
Product advertising has been restricted to DKT’s condom range (Kiss, Fiesta and Bull condoms), due to regulatory
constraints. Our focus has been on radio shows dealing with love, sex and relationships – like ‘”Love-Cut” on Radio
5.DKT had 694 radio jingles and mentions on National radio, targeted towards the Tanzanian youth (18-35 years).