Social Marketing

Wine and Dine with DKT Tanzania!

‘’Food is our common ground, a universal experience’’ says James Beard who is an American chef and cook booth author, when describing the role of food (dining) in bringing people together. With this in mind, on 26th January 2023, DKT Tanzania prepared a meet and greet stake holders’ event for our distributors / partners and [...]

2023-07-14T12:50:29+03:00July 13th, 2023|Social Marketing|

DKT Tanzania comes bearing gifts!

What’s the best way to welcome the new year than receiving gifts? Nothing!  Especially if the gifts come in the form of custom-made note books, digital flash and branded pens, wrapped in a special branded box.  That’s what DKT Tanzania gave to 15 of our key distributors across the country.  The beneficiaries of the special [...]

2023-07-14T12:50:16+03:00July 10th, 2023|Social Marketing|

DKT Tanzania celebrating women

March is international women month. DKT Tanzania leveraged this month by cementing our relationship with women who are majority of our end users. We positioned our ethical products such as emergency contraceptives (Trust Daisy) and oral contraceptives (Trust Lily) as brands that care about women health by partnering with women empowerment events across the country, [...]

2023-07-17T08:20:07+03:00July 5th, 2023|Sex/Sexuality, Social Marketing|

MA Kare debuts in Zanzibar

 In a move, that many have called, ‘’ground -breaking’ , on February 23rd 2023 , DKT Tanzania launched one of the most awaited products in the market, a misoprostol and Mifepristone combination pill (MM combi pack) under the name of MA-Kare! The launch was officiated by Minister of health in Zanzibar at Spice Tree hotel, [...]

2023-07-14T14:23:39+03:00June 28th, 2023|Birth control, Reproductive Health, Social Marketing|

Come dine with me, am a celebrity!

To celebrate this year Valentines Day, DKT Tanzania conducted an online competition for Tanzanian people to have a chance to have a Valentine’s dinner with celebrities, the named celebrities were Ben pol (musician with over 4.7 million followers on Instagram) and Nicole Berry (soap opera actress and socialite with over 600,000 followers on Instagram)  The [...]

2023-06-23T15:09:17+03:00June 21st, 2023|Condoms, Social Marketing|

Winner takes all!

             In the 1980’s, pop band ABBA was known for a powerful ballad on ‘love and victory’, an ironic display of love as a battle field, in which the winner takes t he gift home (in this case, the lover). DKT/T held a trade promotion for key distributors who were [...]

2023-02-01T19:32:15+03:00February 1st, 2023|Birth control, Condoms, IUD's, Reproductive Health, Social Marketing|

DKT Tanzania’s hand of “Asante”

Anyone having travelled to Tanzania, will be familiar with the word ‘”Asante”  - Swahili translation (“thank you”) – which is probably the most famous Swahili word - apart from Jambo (hello)! ‘’Asante’” is an oft used expression of gratitude to thank someone for what they have done. In October (3rd - 7th) 2022, DKT/T joined [...]

2023-01-24T18:44:54+03:00January 24th, 2023|Birth control, Condoms, HIV/AIDS, Reproductive Health, Social Marketing|

Thinking in Pink!

Think “pink” - what comes to mind?  For some it reminds them of the American pop star ‘Pink’, but others (and especially girls) are reminded of their days as a child playing with their favorite doll  “Barbie”! Regardless of what comes to mind, the colour “pink” is a representation of femininity. During October, this color [...]

2023-01-20T10:03:42+03:00January 21st, 2023|IUD's, Reproductive Health, Social Marketing|

Plan better! Live better!

There is an old saying - “A man who doesn't plan is planning to fail “. Planning is essential because it keeps us prepared and in control of the future.  Family planning on the other hand, enables families to manage the number of people in the house-hold, versus their resources and hance in that way, [...]

2023-01-19T16:51:16+03:00January 19th, 2023|Birth control, Social Marketing|

Brand Awareness increased through Radio Advertisement!

Radio is said to be the most popular medium of communication in Tanzania.With a population exceeding 60 million people, almost half listen to radio(45%). Radio’s power and reach cannot be underestimated in Tanzania. DKT’s radio promotions have included broadcasting from “Radio 5 and Storm Fm” and many regional radio stations. Product advertising has been restricted [...]

2022-11-16T16:30:40+03:00November 14th, 2022|Social Marketing|
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