With the objective of ‘’standing out’’ in the trade market, DKT Tanzania conducted a branding exercise in different outlets around Tanzania’s biggest City Dar es salaam, which currently holds over 8% of the entire Country population (61,000,000). The branding exercise was conducted in over 85 Facilities across the city, inclusive of pharmacies, general trade and [...]
Whether we are talking about Batman, Superman, Iron man or Thor, the enchantment around a super hero is based on their ability to save people from bad/dangerous situations. Now, here comes ‘’Mr Bull’’, ready to save Tanzanian people from unwanted pregnancies and sexually transmitted diseases.! On world condoms day this year (13th February) , DKT [...]
To celebrate this year Valentines Day, DKT Tanzania conducted an online competition for Tanzanian people to have a chance to have a Valentine’s dinner with celebrities, the named celebrities were Ben pol (musician with over 4.7 million followers on Instagram) and Nicole Berry (soap opera actress and socialite with over 600,000 followers on Instagram) The [...]
Have you ever walked into a supermarket looking for a product, and then something else has taken your attention? …… probably every-time? Most of the time these product displays are the most visible, for obvious reasons! The question is, how do your products achieve greater visibility in a “sea of competitor brands” ? Its really [...]
In the 1980’s, pop band ABBA was known for a powerful ballad on ‘love and victory’, an ironic display of love as a battle field, in which the winner takes t he gift home (in this case, the lover). DKT/T held a trade promotion for key distributors who were [...]
Anyone having travelled to Tanzania, will be familiar with the word ‘”Asante” - Swahili translation (“thank you”) – which is probably the most famous Swahili word - apart from Jambo (hello)! ‘’Asante’” is an oft used expression of gratitude to thank someone for what they have done. In October (3rd - 7th) 2022, DKT/T joined [...]
Does the name “Kizz Daniel” ring a bell? It should for those living in West and East Africa! He is a Nigerian music sensation with a fanbase on the African continent exceeding 10 million followers (on Instagram alone). KIZZ Daniel is one of Africa’s most talked about musicians at the moment, known especially for hit [...]
In June,DKT focused on "above the line"promotions(radio ads and social media), then switched focus in July to bringing the brands to the people. Whether “on-the-road” (whilst going on outreach trips), or through POS in pharmacies and FMCG outlets - to bars and guest houses – our focus has been to actively engage with people! These [...]
On “World Kissing Day”, DKT Tanzania commemorated by organizing an event that included guests sharing a kiss with a ‘loved one’ as a sign of affection - in our “special kissing booth”. The event took place on 6 July and headlined our “KISS condoms” in an ‘all-red and white’ decorated beach resort at Upepo Garden.Guests [...]
It may seem like a simple solution to a glaring problem: Provide people with free condoms to curb HIV transmission rates and prevent unwanted pregnancies. But in Tanzania, many well-intentioned aid organizations’ efforts to disburse free or heavily subsidized contraceptives have backfired, skewing the market and jeopardizing the sustainability of such sexual and reproductive health (SRH) product provisions.
