With the objective of ‘’standing out’’ in the trade market, DKT Tanzania conducted a branding exercise in different outlets around Tanzania’s biggest City Dar es salaam, which currently holds over 8% of the entire Country population (61,000,000).
The branding exercise was conducted in over 85 Facilities across the city, inclusive of pharmacies, general trade and private clinics. We used different materials such as Trust Lily Danglers and Kiss condoms shelf talkers in pharmacies, at areas like Kariakoo. We used Bull condoms ABS boards in FMCG wholesale shops in low income area of Manzese , Fiesta condoms Display boxes in the high income neighborhood of Sinza, and posters for Trust Daisy emergency contraceptives in private clinics